The late comedienne Linda Smith once laughed, “I love Waitrose – it’s that little bit more expensive.�
It’s a funny old world, but until the recent credit crunch, everyone it seems were sold the view that �Price is an indicator of quality�, or “Let’s be honest, cheap equals crap�. Advertisers perpetuated the myth – think of the luscious shots on the M&S ads, with “This is not ordinary food, this is….� On the other hand, the stores cheap ranges were bought by the penny pinchers but not by you and I.
In IT training, expensive companies (aren’t they superior - if you can afford it - why else would these companies be market leaders?) acknowledged that colleges exist who’ll teach IT less expensively but be warned, you get what you pay for…. .
Then lo and behold, the economy is in tatters, and all of a sudden value takes priority! Many householders limit their trips to Waitrose, and instead discover the delights of Aldi and Lidl. Investment bankers and their fat profits are the curse of the devil, and we all think again about what we buy.
Have we been fooled by companies charging more? Look a little closer into the British Computer training market, and you might be surprised. Just because there’s a great need for more skilled programmers and networking professionals, is it essential to fork out 5k–8k for training, or are we missing something better? It’s a bit much that many IT trainers aren’t using fully interactive methods - supplying a workforce for the digital age using pen and paper methods. Should we really have to read through books when any IT material can be downloaded and watched on computers? Is it necessary to drive to training centres, forking out for our hotel bills to get teaching we could have online? Round the clock Interactive learning should be available for me just that – at my convenience, but not at my cost.
With newer, slicker training options on offer at less than half these prices, perhaps we should wake up to the fact that with regard to electronic learning, value is higher quality for a more reasonable price. A new order is asserting itself in Computer training – in the words used by supermarkets, it’s “Taste the Difference� goods for “Basic� prices. In this changing world of today, bring it on.
(C) Scott Edwards - www.learninglolly.com. Scott Edwards has been involved in the IT and Training Industry for 30 years.
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